Marketers must also invest in emerging technologies, influencer marketing and employee upskilling.
Marketing professionals must start looking for opportunities to leverage virtual and augmented experiences for their brands. Along with virtual spaces, marketers need to approach automation, AI and machine learning strategically and incorporate emerging technology to drive their business growth.
Instead of targeting multiple platforms and channels, brands should consider working on one channel at a time. They should focus on creating experiences at every stage of their interactions with customers to earn social media word-of-mouth. Companies should also look for opportunities to collaborate with influencers in their space.
Given that LinkedIn is launching new features to aid brands and user engagement, the platform should be on every marketer’s agenda. Apart from enhancing experiences for their users, brands must also focus on upskilling their marketers and establish clear digital upskill plans for the organisation.
[5 minute read]