With a 156% bounceback, magazine websites led the way for UK ad recovery in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 6:48 AM UTC

Despite brands focussing on reader revenue, ads have continued to draw in major revenues for a majority of publishers.

UK ad spending in 2021 grew to beat pre-pandemic levels. Online advertising at magazine brands recorded a 156% growth in Q2 2021 compared to Q2 2020. Similarly, digital ad spend at magazine brands was up 78% last year. Total ad spend at magazine brands grew by 92% in Q2 2021.

According to media intelligence firm Magna, UK and China ad markets are expected to record the largest gains this year, at 17% and 16% respectively. The US ad market is projected to witness the strongest growth in four decades, with a 15% growth forecast.

Out of the projected $200 billion overall digital ad spend in the US market this year, Google, Facebook and Amazon are expected to claim 64%. But in 2023, while Google might lose its share, Facebook will hold ground and Amazon’s share will continue to grow steadily.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[4 minute read]