Use landing pages to improve PPC quality on Google and lower CPA

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 7:56 AM UTC

Businesses can scale marketing efforts cost-effectively, as landing pages are easy to create and publish.

Creating quality landing pages can result in more newsletter subscriptions, sign-ups, downloads, leads, and other conversions. Tools from landing pages can help businesses improve conversions overtime, as well as lower cost per acquisition (CPA), for acquiring new consumers.

Landing pages improve Google’s pay-per-click (PPC) quality leading to a reduction in PPC and CPA, boosting ROI. Companies must use a flexible landing page template that can be customised with multiple layouts, form fields, and shareable links.

It enables landing pages to serve as a home for every marketing campaign like referral programs, white papers, and more. Brands can also leverage landing pages to test audience response to new marketing initiatives, gather feedback, as well reach new consumers.

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