Improve a site's UX design by shortening the purchase process

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2022, 3:10 AM UTC

A website with a good user experience (UX) builds empathy, as well as increases consumers’ loyalty towards the brand.

The UX process takes into account every interaction a customer has with a website, including how they access data, what they think of the content, page design and more. Brands must consider the customer experience (CX), to design a website with good UX and prevent prospects from leaving.

Integrating UX design into the website development process by conducting consumer research helps reduce future acquisition costs, and drives leads, conversions, and ROI. A good UX design with clear calls-to-action (CTAs) and shortened purchasing processes can further help brands increase revenue. Moreover, a well-designed UX boosts interactions on the site, thereby improving the website’s search ranking on search engines.

While developing a website, factor in elements that impact the UX, like font type and size, page loading speed, navigation, content, images, and more to enhance the browsing experience. Adding relevant CTAs, buttons, optimising the site for mobile, and more can help brands enhance UX. Use an SSL certificate to warrant security to site visitors and gain their trust.

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