Offer a mix of virtual and in-person experiences for hybrid events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 2:39 AM UTC

Integrate Q&A sessions and behind-the-scenes content during in-person coffee breaks to keep the virtual attendees engaged.

To host successful hybrid events, dispel common misconceptions about the format, like the virtual element of the hybrid event is just a livestream, and so on. A hybrid event can help organisations deliver engaging experiences, provide global perspectives and boost brand expertise.

Brands hosting hybrid events should focus on providing the full experience to virtual participants, rather than just livestreaming the event. Components like virtual roundtable discussions, live Q&As can help personalise hybrid events for both virtual and in-person participants.

Adding virtual experiences to in-person events attracts people from across the world and broadens the brand's reach to prospects who were once restricted by geography. To balance in-person and virtual experiences, welcome and address both the participants in speeches and other event activities.

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