Brands should find ways to integrate SEO and customer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 1:45 AM UTC

Apart from improving search rankings, SEO can also help brands listen to customers, identify their needs and eventually attract the right customer.

For starters, marketers must consider compressing site images, caching web pages and minifying codes to optimise the website’s loading speed and make it mobile-friendly – necessary for reducing bounce rates. Marketers should also identify their customers’ search intent and the most commonly used keywords.

Apart from using relevant keywords in their content, site content must explain how the brand’s product would benefit customers. Further, add organic internal links to help search engines understand what kind of content a certain webpage contains.

Internal linking can also help brands boost websites that are not ranking well. Marketers must also leverage local SEO by featuring the brand’s contact details on their site and offering a resourceful FAQ page for customer reference.

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