Brands need to define data usage requirements and abide by data regulations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 4:00 PM UTC

A centralised data repository combined with a data-driven culture can helps businesses make the best of information being collected.

In order to make better sense of the data at hand, brands must try to gather and manage the data in a centralised data repository and connect different data sources. This way, brands can access all the information they need to make informed business decisions.

Brands need to establish clearly defined metadata that makes the information they collect actionable and valuable. At the same time, clear usage requirements and metrics help brands describe the status of their data and make the best use of the insights derived from them.

Additionally, brands must also ensure they abide by data governance, metadata management and data quality management practices. Finally, a data-driven culture can help brands create a single view of high-quality data.

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