Assess goals, relevant topics, audience preferences and resources to pick the right content marketing plan.
Marketers must have an appropriate distribution strategy to promote their brand and enhance content marketing efforts. Leverage keyword tools to find matching terms that the prospects are searching for to write and publish blogs in a brand’s niche.
Businesses can use contact forms in blogs to build an emailing list and promote their articles and products via newsletters. When it comes to YouTube video marketing, marketers can use a similar strategy to their SEO for blogs, to discover relevant terms and content ideas for their videos.
Further, brands can pitch themselves to appear as guests on popular podcasts in the industry to boost their content marketing efforts. Use social media platforms like Instagram to promote content that is native to the platform like compelling images to increase reach.
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