Have data ethics inform and lead marketing strategies to differentiate a brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 04, 2022, 2:45 AM UTC

Proper data ethics can aid marketers in building consumer trust and enhancing customer satisfaction.

Driven by legal repercussions, GDPR, CCPA, and other privacy legislations in the US, as well as consumers seeking privacy, has made data privacy imperative for marketers.  Data protection policies allow marketers to manage consumer data with care and accountability and warrant that consumers are aware of and consent to sharing personal information.

Brands must understand the new privacy landscape and prepare themselves to engage consumers accordingly, as per Priscilla Debar, Acoustic's Associate General Counsel. Collaborate with legal teams to develop an ethical approach for data collection to nurture consumer relationships and avoid lawsuits.

Businesses can also use data ethics to distinguish themselves from the competition by having data ethics lead marketing strategies. Further, leverage data ethics to retain trust and consumers.

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