Align OOH ads with brand goals to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2022, 1:44 AM UTC

Marketers can leverage a mix of ad formats to reach prospects across touch-points with out-of-home advertising (OOH).

OOH ads that are strategic and creative can help brands capture their audience's attention and engage them. Businesses should consider including blimps, drones, digital mobile billboards, and other ad formats in OOH initiatives to drive brand awareness, steer consumers to visit websites, storefronts, apps, and more.

Incorporating multiple types of OOH ad formats across touchpoints frequently will help retain prospects’ attention, connect with consumers, and prompt them to act. Align the messaging of an OOH ad and the ad's design with the company's goal.

For example, place clear calls-to-action (CTAs) to urge consumers to sign up for the app. Brands can also integrate QR codes with CTAs into OOH ads with site or app URLs, discounts, and more to offer multi-channel experiences.

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