This type of branded videos can help improve lead generation efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2021, 6:37 AM UTC

With 74% of B2B marketers saying video converts better than any other type of content, businesses need to create videos based on popular search queries.

Though a vast majority of marketers say video converts better than other content types, only 22% of B2B brands use video content for lead generation purposes. To effectively use video marketing for lead generation, brands should first identify keywords that have a search intent. Then, use those keywords with high search intent to create videos. It can help branded videos rank higher on SERPs and generate traffic.

Brands should also make sure their videos accurately explain how the brand’s products solve their consumers’ pain points. But, diversify the content and add fresh video regularly to re-engage existing viewers. When it comes to video types, brands can also consider collaborating with influencers for webinars and paid courses.

Marketers can also experiment with a mix of demo and testimonial videos. But, ensure the branded videos are relatable and aligned with products/services. Further, consider repurposing branded videos into blog posts to improve search rankings and engage with more audiences.

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