Participate in offline events such as exhibitions, promotional activities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2021, 2:44 AM UTC

One-on-one meetings with the clientele still hold value at a time when most interactions are virtual.

While the last two years have seen events go virtual, where possible and safe, brands must consider the benefits that offline marketing events bring. By taking part in industry-specific exhibitions, companies can be top-of-mind of the attendees and get the best possible visibility.

Sending promotional items, like branded pens, mugs etc, to clients or customers help differentiate the brand and serve as a long-term reminder for the recipients. Promotional items can also be shared with people on the “streets”, that is, in shopping malls or outside retail outlets.

Companies must also realise the importance of sponsoring live events. Such efforts would serve a better purpose if they are in support of a meaningful cause as customers value such efforts.

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