B2B businesses could centralise operations into GTM services

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2021, 2:23 AM UTC

Align and integrate cross-functional revenue practices.

This article shares points that must be the top priorities of B2B sellers in 2022. Sellers must attempt to influence conversations at areas that are information resources for buyers, such as peer groups, social and client-focused content.

B2B businesses must also look at offering ungated, self-service resources. Further, with sales models now being influenced with technology and insights-driven, onboard pipeline and revenue intelligence and operations software.

While reorganising teams, operations and enablement should be centralised into shared go-to-market (GTM) services. Mixing seniority and role types could improve judgement calls and effectiveness.

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