Going into 2022, companies must focus on content, connection and strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 5:20 PM UTC

Businesses must provide consumers with diverse opportunities.

As per a study, 71% of people use social media channels more than earlier. Given this, there are some social media trends marketers must be aware of going into 2022. Marketers leveraging location-based marketing and advertising stand to benefit.

Influencer marketing would be increasingly important to acquire customers, build brand reputation and significant engagement. The focus on user-generated content (UGC) and social proof will grow in 2022. 93% marketers believe that UGC enjoys greater consumer trust than brand content does.

Businesses must keep an eye out for opportunities that metaverse could present. While the virtual world might not be a reality yet, it could evolve to be a space for online socialisation and interaction. The article also expects live video to gain importance as a channel for social selling within social commerce.

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