DTC brands must leverage media coverage to generate leads, convert new customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 5:15 PM UTC

Brands must stay in line with trends by leveraging media.

With shrinking profit margins and increasing costs, it is increasingly difficult for direct-to-consumer (DTC) brands to acquire high lifetime value customers. The article recommends using affiliate marketing at every stage of the customer journey.

This method is considered low-risk to aid DTC brands generate leads, traffic and improve sales volumes. DTC marketers could also consider leveraging social media advertising. This makes it easier to share any media coverage a brand has received with its fans, followers and customers.

Further, to convert new customers, opt for digital word-of-mouth marketing methods such as reviews and personal recommendations. These methods provide multifold influence from an existing customer.  

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[4 minute read]