Clean URLs, accessible site structures are important to boost website traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 1:00 AM UTC

Along with a clean structure, websites should feature relevant keywords, ensure good load speeds and optimise pages for mobile viewing.

For starters, marketers need to ensure their website features a clean URL that is easy for visitors to read and accessible for search engines. Similarly, brands can use breadcrumb navigation for functions like website mapping, click-through rates on-site and website structure arrangement.

Brands must use keywords that are commonly used by customers in their niche. After identifying relevant keywords, analyse each keyword on the basis of CPC, competition and monthly search statistics.

When writing the H1, meta descriptions, or meta titles, marketers must avoid using industry jargon and stick to the core branding of the business, and use bullet points. Most importantly, websites must be optimised for mobile viewing. Web pages and checkout pages, in particular, should load quickly on mobile devices.

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