Understand search intent before ideating keywords for SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2021, 1:25 AM UTC

This piece shares tips that brands can use to improve their SEO efforts and search rankings.

To ideate keywords, marketers must first understand their audience’s search intent. Find out what questions and keywords are being used by their target audiences during search.

After gathering those keywords, use online platforms like AnswerThePublic.com to generate a list of questions asked by people and use those questions as content topics. Using online tools like Google Keyword Planner and Ahrefs can help marketers identify the most appropriate keywords.

Then compare keywords on the basis of volume, keyword difficulty and keyword variations. Check bid estimates to filter keywords through the last stage, that is, cost. Once the SEO keywords are finalised, create content and ads for each stage of the sales funnel. Additionally, set aside a budget to start testing ads, analysing their CTR and costs.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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