Brands can utilise this Instagram format to produce a sense of urgency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 21, 2021, 12:38 PM UTC

Instagram Stories caters to the customers at the top of the sales funnel, and this kind of content is effective for creating urgency. 

With over 800 million monthly users, Instagram provides brands with a large audience – making it an ideal advertising medium for ecommerce businesses. Instagram's sales funnel is also effective for increasing revenue and rapidly scaling an online store. To effectively create an Instagram sales funnel for branded campaigns, companies need to build the personas of their target audience. It can help brands understand their prospects' priorities, pressure points, and purchasing preferences. 

Brands with more than 10,000 followers can add a CTA in their Instagram bio to promote their website, increase their click-throughs as well as conversion rates. Collaborating with influencers can also help brands expand their audience base and reach relevant audiences beyond their followers' list. To create urgency and push consumers down the sales funnel, marketers should consider adding links to their Instagram Stories, which lasts only 24 hours. 

With the right set of branded and niche hashtags, Instagram Stories can help brands reach out to new yet relevant audiences. Then the Stories can guide viewers to the ecommerce store through the link and CTA feature. Selling directly from the Instagram account can also help improve conversions. To further credibility and keep audiences invested, brands should also promote user-generated content through hashtag trends and contests. 

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By Baidhurya Mani on Wishpond, 21st Dec 2021