Brands are investing in these types of advertising in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 21, 2021, 3:00 PM UTC

This piece highlights six advertising formats expected to be popular with brands in 2022.

As marketers look for innovative ways to reach, engage, educate and entertain audiences, video has become a focal point of attention. This attention has been further accelerated by the popularity of video platforms like YouTube and TikTok among the younger demographics.

Social media advertising is expected to be another area where marketers will focus their energies. Apart from their massive reach, social ads on platforms like LinkedIn, Twitter, and Facebook provide opportunities to boost brand awareness, generate and convert leads, retargeting audiences, and strengthen customer relationships.

As of last July, 56% of all web traffic originates from mobile devices. This number indicates that mobile advertising will be on advertisers’ 2022 priority list. When implemented appropriately, mobile advertising – including banner ads, popups and text messages – can help marketers take their campaigns to reach audiences where they are.

Display advertising, print advertising and broadcast advertising are the other types of advertising that brands will be looking at in 2022.

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