Develop TikTok content based on popular hashtags to boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 17, 2021, 6:38 AM UTC

Track the number of views, followers, likes, and more to enhance TikTok content.

Businesses looking to promote and monetise content on TikTok should have clear goals, like engagement or increasing awareness among others. Using the TikTok Ad Manager tool, optimise campaigns by targeting a wide range of audiences based on gender, age, interests, location, and more.

It is recommended to create a lookalike of a high-value audiences and test different interests and behaviours relevant to the brand and the product. Pick four to five trending hashtags and create content around popular hashtag challenges to drive engagement and awareness.

To lower fatigue, publish TikTok ads with multiple native creatives and regularly evaluate the creatives to find the best-performing ads with the most clicks. Feature people, use the boost option, collaborate with influencers, and utilise user-generated content to optimise TikTok ads.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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