B2B businesses are looking the right value-exchange for their data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2021, 11:18 AM UTC

When it comes to selling data as part of their usual service, B2B businesses are today focusing on getting the right value for the information.

For some B2B brands understanding their client's exact market and the nature of their work is crucial. Businesses today want their employees to analyse how their employees manage risk, communicate within their organisations and use their data. This analysis can help B2B brands determine the exact value their clients attach to the former's data.

Other B2B businesses, however, feel that they are undervaluing their data by restricting access. These brands are focussing on furthering their client's usage, habit and dependency on their data.

B2B brands are also adding value to their data by increasing entry size, bundling products and charging extra for downloading, among other strategies. Internally, brands also find it challenging to convince editorial teams to write about data sets. This becomes even more difficult with datasets that demand an insight narrative.

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[5 minute read]
On What’s New In Publishing, 16th Dec 2021
Link: https://whatsnewinpublishing.com/selling-data-as-part-of-a-b2b-proposition-ceo-insights/