Communicate sustainability progress to attract eco-conscious consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 15, 2021, 2:28 AM UTC

Educate consumers on sustainability through recycling or care guides to win their confidence.

With 83% of Britons expecting sustainable practices from brands they buy from, businesses must strive to reduce their carbon footprint. Evaluate and identify the areas where the company can truly make a difference in terms of sustainability and align the brand goals with those areas.

Clearly communicate the brand’s sustainability efforts across website messaging and product labelling and acknowledge the environmental responsibilities to boost authenticity. Rallying the employees and consumer-facing teams on the sustainability front can help brands convey environmental conservation initiatives.

Integrate ethical and sustainable business practices into product development and design process to attract eco-conscious consumers. Conducting regular feedback surveys can help businesses evaluate consumers’ perspectives on sustainability and improve their practices.

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