Integrated analytics solutions can offer more refined data workflows

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 14, 2021, 1:18 AM UTC

Knowing what's going on in the world of data modelling and preparation can inform marketers of new frameworks and techniques.

The advancement in machine learning and AI have opened up new avenues for marketers. Marketers can now access the machine learning ops (MLOp) process owing to the open-source machine learning frameworks.

These frameworks offer many tools and solutions for non-technical marketers, as well as a model workflow. Moreover, companies are using integrated packaged solutions like Microsoft Power BI, Tableau, and Google Data Studio to inform data-driven decisions as these offer user-friendly UIs and plugins.

Marketers must stay updated on the impact of supply chain management on product and service delivery in 2022, as it will be optimised to predict the supply chain flow. Further, price optimisation and the introduction of new analytics and digital ad solutions are expected in 2022.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[5 minute read]