Securing OOH ad inventory through buying platforms and tools helps boost ROAS

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2021, 5:43 AM UTC

Out-of-home (OOH) advertising provides four times more online activity per dollar spent than television, radio, and print, according to Nielsen.

OOH platforms can help businesses generate offline-to-online responses for outdoor ads and promote their brand. Businesses can track offline-to-online conversions, assess ROI, and optimise ads in real-time through OOH ad platforms.

Brands can use OOH on any real-world surface to improve reach across touchpoints, as OOH ads range from murals to transport wraps and more. With low CPM rates, real-time inventory and information, OOH platforms are accessible for businesses looking to achieve real results and boost return on ad spend (ROAS).

Additionally, OOH tools can search, target, and measure media’s performance, without local expertise and execute programmatic digital OOH ads. Marketers can track consumer movement via mobility data and integrate first-party data in OOH ad units to understand consumers.

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