Manage PPC campaigns effectively with a digital ad agency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2021, 2:55 AM UTC

Agencies can help optimise landing pages and leverage ad formats like Responsive Search Ads (RSA).

Hiring a digital ad management agency isn't a "one-size-fits-all" solution because no two agencies are the same. Businesses that do not have performance or conversion tracking set up, as well as effective bidding techniques or proper targeting, should hire an agency to manage PPC ads.

An agency can help implement advanced PPC ad bidding techniques and execute geotargeting ads to reach out to prospects in appropriate locations. Factors like inadequate testing, incorrect keyword match type, and a lack of negative keywords impact the performance of the ads.

Companies can use agencies to test ads, align the match type allotted to keywords, and remove unwanted keywords. Auditing PPC accounts, click-traffic, conversion data, and more can help brands determine if they need an agency to manage their ads.

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