Brand image, competitive markets, and investor pressure driving ESG changes in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 09, 2021, 12:40 PM UTC

Crowell & Moring recently surveyed 225 in-house counsel and compliance, ESG and sustainability professionals.

According to the report, 78% of businesses identified and implemented environmental performance goals. However, less than 50% monitor performance against the marked goals – and some experience challenges adapting to them.

44% reported their Companies are assessing carbon footprint, and 13% said they measure environmental impact on ethically and racially diverse communities continually. The top motivating factors for adopting environmental goals; Brand image and reputation, market competitiveness, and pressure from investors and stakeholders

Energy consumption and renewable energy solutions (54%), product recycling (49%), and waste reduction and recycling (46%) are the top environmental factors measured. Most companies (59%) update their environmental goals or performance on their website. Also, 45% of brands have implemented "strategic business decisions" since President Biden took office.

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