Instagram to offer live-shopping streams hosted by celebrities for holidays

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 07, 2021, 1:54 PM UTC

As a part of the wider push to boost ecommerce in the app, more celebrity-led events would be announced on Instagram's live shopping broadcast.

With an aim to continue expanding its ecommerce capabilities and transform user behaviour, Instagram unveils a new series of celebrity-led shopping live streams. Instagram will host this series of live shopping events from December 7th to 15th, hosted by celebrities like Nia Sioux and Lisa Rinna.

In the Instagram Shopping tab, users can find unique offers and a range of gifts. Fashion, recipes, and gifts under $30 would also be covered in the streams. Previously in September, Instagram hosted several similar live shopping streams to scale live-shopping experiences.

According to Facebook’s research, 83% of people are interested in live shopping. To cater to these audiences, Instagram plans to develop more live-stream shopping tools in 2022.

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