A well-defined audience can guide a company’s rebranding efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 03, 2021, 2:33 AM UTC

Google Search Console should be updated with new brand changes to be re-indexed and reflected on the website.

Companies must consider factors such as audiences, offers, and content distribution changes, to enhance their rebranding initiatives. Because branding communicates a company's business, clearly defining the target audience and examining how the brand is perceived among the demographic is recommended.

Create a step-by-step process to identify the ideal customer and develop new brand graphics, taglines, messaging, and more to boost rebranding efforts. Businesses can use tools like ConvertKit to communicate new brand changes to their emailing list, without impacting the deliverability.

To inform email subscribers of the change, send emails from the new domain name. Conducting a sentiment analysis can help marketers gain insight into the brand's appeal and determine whether sharing the brand with prospects excites them.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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