With recent Google and Apple updates looking to phase out cookies, CDP’s focus on first-party data proves crucial for brands looking to accurately understand customer segments and enhance CX.
Customer data platforms (CDPs) enable brands to bring together different forms of customer data in a single place. This process, in turn, helps brands share their information with other systems and focus on first-party data to drive customer lifetime value.
Similarly, brands can integrate CDPs with other technology solutions like customer engagement platforms to create seamless and personalised experiences across channels. This becomes particularly significant for brands aiming at interacting with customers at different touchpoints, be it on physical or digital channels.
As the volume of customer data collected across channels increases, data management solutions can help brands use the insights to create personalised experiences. By doing so, brands are better positioned to boost customer loyalty in the long run.
[7 minute read]