Create visual content to boost digital engagement across channels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 03, 2021, 2:09 AM UTC

Optimising content for micro browsers, videos and mobile sites drives engagement.

Brands that want to increase engagement in the post-pandemic era should use visuals across all digital experiences and marketing initiatives. Businesses can leverage micro browsers like WhatsApp to connect with consumers, discover new visual engagement opportunities, and drive click-through rates, as more people use them.

With more people now consuming video content, creating content as shoppable videos, 3D videos, and interactive user interface videos is recommended to drive traffic and boost sales. Use AI to incorporate videos into the marketing campaigns and save time on processing.

Optimising the visual assets for mobile responsiveness and Google’s Core Web Vitals is recommended to offer consumers a seamless browsing experience and enhance the SEO ranking. Marketers can use automated responsive designs to deliver a high-quality user experience (UX) on mobile devices.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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