Repost content in full in email newsletters to drive up CTR

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 2:26 AM GMT+0

Republish engaging articles on Medium to attract prospects previously unfamiliar with the brand.

Businesses looking to build their brand and acquire new customers need maximum engagement and reach on platforms like Medium, LinkedIn and email. Repost an article or a blog on varied channels to extend reach, boost engagement and attract prospective consumers.

Getting people to subscribe to email newsletters can help brands build an owned audience and augment click-through rates (CTRs) for republished content. Include a “P.S.” section in the email newsletters to boost CTRs for related blogs on the website.

With nearly 98% of content marketers using LinkedIn, the platform is ideal for reposting B2B content, as it's responsible for driving 46% of social traffic to B2B sites. Post long-form articles, how-tos, listicles, and relevant images to drive CTRs, on LinkedIn. Marketers can also leverage Facebook to repost content.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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