New IAB report aims at educating publishers about non-intrusive native advertising

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 4:52 PM UTC

IAB Europe has released a report to inform advertisers about updated information on effective native advertising formats, placements and practices.

The report, titled “Guides to Native Advertising” also includes case studies from IAB’s member organisations. These examples are meant to help readers understand how brands can successfully use native advertising to engage customers in a non-intrusive way.

Native advertising has come under the spotlight in recent years for matters concerning disclosure and transparency. Taboola’s VP EMEA, Jon Westnedge said, “We are pleased to contribute to this industry guide, which will empower advertisers with knowledge of the formats available, best practices, and key considerations for using native advertising to grow their business.”

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