Conduct search audits to measure brand awareness and find prospects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 01, 2021, 2:33 AM UTC

Analyse consumer sentiments and craft quality content to boost brand awareness.

Companies looking to measure and boost brand awareness in the digital marketplace should track organic traffic, word-of-mouth marketing, paid web traffic and more. Brands can get insights into their awareness by measuring organic search traffic and comparing it with paid search traffic.

Create keyword-driven content that is of great value to prospects, optimise content for mobile, and improve user experience (UX) to boost organic search traffic for better awareness. Businesses can also use tools like SEMrush, Ahrefs for keyword research to find the brand’s organic share of voice.

Tracking branded search volume traffic for online searches via search audits can help companies discover consumers looking for products and services offered by them.  To assess brand awareness in international markets, conduct awareness surveys targeting audiences across demographics and geography.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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