Leverage memes to effectively target consumers and promote a brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2021, 2:54 AM UTC

Memes can help companies share positive brand sentiments among consumers.

With brands worldwide vying for consumers’ attention, incorporating memes into marketing can help businesses stand out from competitors and reach their target customers. Moreover, memes are easy to make, inexpensive, and have the potential to go viral if used smartly in marketing campaigns.

Companies can use memes to reach specific demographics that would otherwise be difficult to reach through traditional marketing techniques. However, brands must build an online presence across social networks to connect with prospects. Roughly 75% of American adults have a social media account, as per Pew Research Center.

In addition, with nearly 73% of millennials checking their social media accounts several times per day, social sites can help brands effectively connect with millennials. 92% of customers trust recommendations made through word-of-mouth referrals.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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