Incorporate creative automation to scale content production

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2021, 1:18 AM UTC

Retailers can use creative automation tech to optimise lower-funnel marketing activities like acquisition and retargeting. 

With the pandemic disrupting supply chains, retail businesses need to step up their content marketing efforts to optimise creative assets and entice consumers. Integrating creative automation into digital marketing initiatives can help retailers align content production resources with their existing assets.

66% of consumers find brand creative assets to be monotonous. Creative automation technology can help retailers automate repetitive tasks like branded content versioning, resizing, and localisation.

Retail marketing teams can create brand-safe templates, segment information like headlines, CTAs, product catalogues, and more with creative automation. Content designers can leverage automation to test different content elements like templates, as well as make prompt changes to lower ad fatigue. Investing in creative automation can help brands draft and publish culturally resonant campaigns across formats.

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