With a content operations framework in place, brands can get an overall view of their content, ranging from strategy and creation, to effectiveness and management.
Before beginning to create such a framework, marketers must first identify why exactly the brand is creating the content and what goals it exists to serve. Answers to such questions will give the operations framework direction. Next, brands must set certain objectives and key results.
But, brands must ensure these objectives are quantifiable, objective and have measurable outcomes. In order to measure the outcomes and effectiveness of the content, the business must have a team structure in place.
A definite team structure, combined with a governance model helps the content framework to function on agreed-upon goals and objectives. At the same time, brands must choose suitable content management systems and marketing automation platforms that support their content operations framework.
[5 minute read]