A/B test websites to boost sign-ups for affiliate email marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2021, 10:33 AM UTC

Track consumer responses and campaign performance to optimise affiliate email marketing efforts.

Creating an email list for affiliate email campaigns can help brands boost marketing efforts, engage the target audience, and drive sales. Firstly, sign up for an email service provider with proper legislation, consent process, and implied permission to avoid sending unsolicited emails.

Businesses in the initial stages might need to optimise user’s point of contact like the website, social media, and more to motivate them to subscribe for the emailing list. A/B testing different site widgets, pop-ups, and more is recommended to optimise the website for email sign-ups.

Setting up an automated drip email campaign will eliminate the need to send mails manually and will send them at the right time to prospects. Marketers must produce high-quality and engaging content to drive subscriptions.

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