Virtual multichannel video providers are pinning their hopes on FAST add-ons

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2021, 4:58 PM UTC

YouTube is in talks to bring digital media companies on board its paid TV service.

According to nScreenMedia, FAST revenue will hit $2.1 billion this year and nearly double to $4.1 billion by 2023. To get a slice of this pie, multichannel video providers and connected device makers are chasing free, ad-supported streaming (FAST) platforms as an add-on.

The big hope is that add-ons will help video providers claim ad revenue flowing into streaming services accessed through  TV screens. Case in point, YouTube, one of the biggest players in the game,  is in talks with digital media companies like Brat TV and Vox Media to join its paid YouTube TV Service.

YouTube's latest move is an addition to similar decisions by other live TV streamers like Philo, Samsung TV Plus, Amazon and Roku. Youtube's parent company, Google, is also expected to add several free TV channels to Google TV and smart TVs from makers like Sony and TCL.

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