Leverage demand modelling to project consumer demand for the holidays

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2021, 2:34 AM UTC

Spatial modelling can help companies predict demand via new data streams.

Given the UK's supply chain issue is forecasted to last until 2023, retailers need more than data sources to meet consumer demand amid the holidays and beyond. Build a demand modelling process to accurately project demand, understand the supply chains and make prompt changes as needed.

Implement routing engines, like those used by DHL, to identify the most effective path to a customer's location to lower delivery time and carbon footprint. Build data models with existing routes, conditions, and constraints to enhance the last-mile logistics and improve ETAs.

Retailers can implement strategies like parcel lockers and click-and-collect to complete multiple deliveries in a single location to enhance delivery time. Develop a spatial platform to manage huge amounts of data from multiple fleets, assess supply chains, and optimise routing cost-efficiently.

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