Email marketing delivers $57 in ROI per $1, surpassing ROI from other channels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2021, 2:10 AM UTC

According to eMarketer, 49% of the US B2B marketers rank email as the “best channel” for boosting engagement.

Email marketing educates audiences, nurtures leads, and turn prospects into paying consumers, while driving engagement. With email marketing delivering $57 in ROI per $1 ( 4,200% ROI), as opposed to SEO (317%), and PPC (200%), a B2B email marketing campaign can increase revenue.

Given that 43% of executives check work email outside of work hours, a B2B email campaign would help brands reach new clients. In a one-off email campaign, open rates on average are 23% and CTRs are 5%, compared to 1.9% in Google Ads.

B2B businesses should clearly define objectives, set KPIs, create, expand, and segment an email list to create and execute successful email campaigns. A/B test messaging map for each segment and develop user-behaviour-triggered email campaigns.

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