Ecommerce brands should create holiday-specific shopping experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 5:22 PM UTC

In the US, the ecommerce sector is predicted to grow to around $600 million by 2024.

To improve conversion rates during peak seasons, companies should keep an eye on seasonal ecommerce trends and create holiday-specific shopping experiences. Ecommerce companies can customise the holiday shopping experience by making it easier for customers to find the products relevant to their seasonal needs.

Divide the homepage into categories specific to the relevant audience segments. It can help reduce customer fatigue and boost conversions. Using urgency and the limited-time deal can further drive brands to drive holiday sales. They can also use dynamic content to show customers can take advantage of the benefits like unlimited free delivery.

Offering a more extended return period can help the brand win customer trust and positively impact sales. As 85% of customers conduct online research before buying a product online, providing customers with detailed, accurate information with images and product descriptions can help companies make customers feel more confident. Further, offer holiday bundles and drive at checkout to boost holiday sales.

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