Prioritise creating employee-technology synergy to spur digital transformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 1:49 PM UTC

Businesses must understand that digital transformation begins with humans and the need to help them better analyse data.

Organisations worldwide are expected to invest around $6.8 trillion by 2023 towards the digital transformation of their business. Brands must focus on learning how exactly their company can make optimum use of emerging technology.

Companies must focus on enabling their employees to understand customers on a personal basis, even when the organisation becomes  large. This is where the need for capturing human behaviour and customer data in digital form comes in. Brands must establish a model, system, framework and reliable data science to turn data into valuable insights.

Such insights, combined with AI, data science and analytics, enable businesses to make predictions and enhance processes like product development and forming marketing strategies. Finally, when brands have results to evaluate, they can gather data to analyse and create a richer pool of insights.

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