Global automation market set to reach $6.3 Billion by 2026: Report

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 4:17 PM UTC

Brands will increasingly rely on social media automation solutions to regularly update blogs, track trends and measure the effectiveness of social efforts.

The global market for marketing automation is expected to grow at a CAGR of 8.6% to touch US$6.3 Billion by 2026. The marketing automation market in the US alone is estimated at US$1.2 Billion in the year 2021.

The corresponding number for China is estimated at US$898.4 Million in the year 2026. Markets in Japan and Canada are projected to grow at 7.1% and 7.4%, respectively.

While Germany is forecast to grow at 8.3% CAGR, the rest of the European market will reach US$989.3 Million by the end of the analysis period. The global marketing automation market growth is credited to the rise in digital advertising, internet usage and popularity of social media networks.

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