Communicate a sense of urgency to induce FOMO and boost Cyber Monday sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 9:01 AM UTC

Running Cyber Monday campaigns early on is recommended to attract prospects.

To enhance Cyber Monday marketing strategies and sales, incorporate tactics like email marketing, advertising early, exclusive offers and more into the mix. Sending out emails, around the upcoming Cyber Monday event can help brands set consumers’ expectations, as well as increase click-through rates.

Communicate a sense of urgency and the fear of missing out (FOMO) via emails, social media and more with prompts like a limited stock to drive Cyber Monday sales. Write compelling, intriguing, and short email subject lines with facts and numbers to boost conversions for Cyber Monday.

Create a dedicated landing page to outline Cyber Monday’s benefits and provide existing consumers and subscribers with exclusive offers to augment Cyber Monday marketing efforts. Use sign-up forms to increase anticipation among prospective consumers.

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