Combine PPC and SEO strategies to engage customers throughout the buying process

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 2:54 PM UTC

Using PPC and SEO together will enable marketers to engage customers at critical stages with relevant messages.

While pay-per-click (PPC) marketing is crucial for brands to target desired audiences, marketers must also dedicate equal focus to SEO-based marketing. For one, PPC and SEO both use keywords. Relevant keywords help brands enhance PPC targeting and improve PPC titles.

Brands can also use SEO data, like which section of the audience comes from organic search, to target PPC campaigns to specific customers. Marketers need to choose specific platforms and placements for their ads. Additionally, brands can place ads on app pages from the Chrome Store as well.

As far as remarking targets are concerned, brands can use their ads to target various audiences. These include those who have already visited the website, made purchases, or engaged with the ad.

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