Creating good and quality marketing automation is a challenge for companies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2021, 1:35 AM UTC

Marketing automation can improve sales productivity by 14.5% on average.

Marketing automation holds many benefits for companies given its ability to automate repeatable tasks, generate leads, update social pages and more. Currently, 51% of businesses have implemented marketing automation, as per Email Monday.

Marketing automation helped 80% of marketers, surveyed by VentureBeat, to earn an increase in number of leads. However, 16% marketers see creating good and quality automation as a top challenge.

32% of companies currently lack the financial resources to implement marketing automation. Another 48.1% of businesses lack the human resources for it. SharpSpring’s study revealed that 42% of marketers measure performance using marketing automation.

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