Use blog post introductions to share problems, solutions, key takeaways and more

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2021, 3:25 AM UTC

Since blog post introduction serves an important purpose, it needs to be compelling, clearly state a problem or a value proposition, and must be simple and clear to understand.

Use intros as a hook to reel the readers in. A straightforward approach involves stating the problem. Other forms of hooks include using pop culture references, using an interesting quote or a data point or asking a topical question.

The blog posts’ language, tone of voice, and examples, solutions and problems shared in it must be driven by the target audience’s preferences. Moreover, introductions are ideal to share key takeaways, if relevant.

However, avoid giving away too much at this stage since the readers must feel the need to read beyond the introduction. The author recommends writing the introduction last to give it a better sense of direction.

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