CEOs and communicators don't wholly agree on staffing and budget requirements

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2021, 2:28 AM UTC

552 CEOs and high-ranking communications officials in the US were surveyed by HarrisX/Ragan.

The study revealed that in terms of perception, communications leaders see a division of duties whereas CEOs consider themselves responsible for all major communication. CEOs and communications leaders aren’t on the same page regarding their views on staffing and budget.

Where CEOs believe that communicators have enough resources, three in 10 CCOs and 50% of SVPs or VPs report a lack of resources. Leadership in communicators is a top skill valued by CEOs. They also value project management and data analysis.

Both CEOs and communicators consider executive and employee communication and reputation management as high-value areas. Further, critical thinking, relationship building and judgement are valued competencies by communications leaders.

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