A recognisable logo is crucial in building a strong online brand presence

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 8:56 AM UTC

Creating a business logo that is recognisable is not only beneficial for the company as a whole, but more particularly, it supports digital PR efforts.

Having a recognisable logo allows a brand to create an emotional connection, convey brand values and informs potential customers about the business. Since digital PR efforts aim to create and increase a brand’s online presence, being armed with a recognisable logo can help with that.

Logos let businesses set themselves apart from competitors. The article recommends conducting competitor research for logos before creating one’s own. Further, a recognisable logo is a contributor towards a strong brand identity.

The colours, tones and fonts in a logo must be chosen depending on the story the brand is looking to convey. Choose interesting designs and colour schemes and avoid making the logo too complex.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[7 minute read]