Marketers should align content marketing strategies with the overall business goals of the company to meet expectations.
Content marketers must keep the organisation’s executives updated about the content marketing strategy and understand their expectations from the plan. In addition to top leadership, marketers must collaborate with the sales team to enhance the content creation process.
About 64% of surveyed marketers say they expect their content marketing budgets to increase next year. To make the best of their content marketing campaigns and stay competitive, marketers must ensure they secure their desired budgets for 2022.
Additionally, marketers must ensure they have a strong distribution strategy in place. Only 19% of the respondents claim to invest in content distribution next year. They must measure content marketing performance to keep content marketing campaigns on track and meet the determined goals.
[6 minute read]